Green P Launches Location-Aware Mobile Discount Coupons
Innovative Pilot Project in Liberty Village BIA
The Toronto Parking Authority has introduced a new pilot project in select Liberty Village parking lots that will allow users of the Green P Mobile Pay App to download discount coupons for area retailers.
Customers using the Green P Mobile Pay app will be able to opt-in to receive special offers from local businesses. To discover the exclusive offers, app-users simply need to pay for their next parking session at a designated Green P lot using the app. A text message will be delivered with a link to a mobile coupon for a business in the area.
“Our mission at Green P is to provide our customers with the best possible parking experience,” said Toronto Parking Authority President, Lorne Persiko. “But we are also fully committed to helping local businesses connect with their customers. This program is another example of our ongoing support of local Business Improvement Areas (BIAs).
The pilot project is being conducted at 2 designated Liberty Village lots in partnership with mobile solution provider, MobileXCo, with the view to expand the program across Toronto in 2017.
“Our goal is to make it as easy as possible for retailers to connect with their customers, as well as to provide an enhanced shopping experience,” said Peter Pinfold co-founder at MobilexCo. “In partnership with Green P, we’re able to provide retailers with a powerful mobile solution, so they can drive sales, foster loyalty, and save money.”
The coupon redemption process is extremely easy for retailers to implement and for shoppers to use. There is no special hardware or software required at point-of-sale and no need to scan barcodes at checkout. All that is needed is a smartphone. For a video demonstration of how the program works, click here.
The two participating lots are:
Lot #181 – 1155 King Street West
Lot #224 – 34 Hanna Avenue
Participating Retailers (Liberty Village)
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About The Toronto Parking Authority:
The TPA is a self-sustaining public corporation owned by the City of Toronto. It contributes significant revenues to the City's general reserves while successfully meeting its mandate to provide safe, attractive, conveniently located and competitively priced off and on-street public parking, required by commercial strips and neighbouring residential areas to survive. Recognized as a world leader in parking technology services the Parking Authority has been successful in ensuring that businesses in these areas continue to grow and the neighbourhoods remain vibrant.
About MobileXCo
The Mobile Experience Company (MobileXCo) is a mobile solutions provider that specializes in mobile-first retail experiences. Tether™ – a mobile marketing platform that helps retailers build, manage & measure personalized marketing experiences www.mobilexco.com
For more information please contact:
Rita Mezzanotte
Toronto Parking Authority Communications
(416) 271-0667
