How To Maximize Black Friday & Cyber Monday Sales Online in 2022

by Bookmark   |   November 11, 2022   |   Share this:  

As the holidays approach, retailers begin to plan for their biggest sales of the year. For eCommerce businesses, this means preparing for a surge in online traffic and orders.

Every year, Black Friday and Cyber Monday bring a flurry of activity to eCommerce sites. It’s important to know what to expect and plan accordingly to prepare your site for the influx of traffic so that you can avoid common mistakes and maximize your revenue.

Starting your holiday marketing campaign early, making your website mobile-friendly, and devising an email discount campaign are some of the things you can do to make the most of the holiday shopping season.

In this post, we’ll share more tips on preparing your eCommerce site for Black Friday and Cyber Monday to help you boost your sales this holiday season.

Predictions for Black Friday Cyber Monday 2022

It’s never too early to start planning for Black Friday and Cyber Monday. Understanding consumer trends and accordingly preparing your site can help you make the most of the holiday shopping season.

Sales duration will be longer

In 2022, the sales will likely start earlier and last longer than ever before. Retailers have a habit of starting their sales earlier each year in an attempt to beat the competition. This means that consumers can expect Black Friday deals to start popping up as early as October.

83% of consumers say they’re likely to shop earlier than Black Friday this year, while many others will be looking for good deals even after Cyber Monday. So, keeping your deals and promotions going throughout the weekend is important.

User experience and trust will be more important than ever

Some shoppers believe that the best prices are not always available on Black Friday and Cyber Monday. They’re often right. In 2019, only 5% of Black Friday’s sales were doorbusters, items with intense discounts.

Despite a rise in purchases in recent years, between 2019 and 2021, Black Friday and Cyber Monday shoppers declined by 15%. This suggests retailers need to focus on earning consumer trust to boost sales. But how do you achieve that?

Offering genuine prices that are lower than the regular price is a good start. Don’t overhype your sales or use misleading language. Be clear about what’s on sale and what’s not.

Your eCommerce site’s user experience is also important. Make sure your site is easy to navigate and that shoppers can find what they’re looking for quickly and easily. If your site is slow or difficult to use, shoppers will likely leave and take their business elsewhere.

Statistics regarding Black Friday and Cyber Monday 

As you prepare for the holiday season, knowing what to expect in terms of traffic and sales is helpful. Here are some statistics that can give you a better idea of what to expect.

  • Last year, 108 million shoppers in the US visited stores during Black Friday and Cyber Monday. This means that traffic will be up compared to previous years.
  • Around 62.8 million were planning to shop online on Cyber Monday last year, so 2022 is expected to see a significant increase in online traffic and sales.
  • Purchases made through desktop devices contributed to 58% of Black Friday Sales in 2021. With mobile sales taking 42% of the pie, it’s clear that user experience for your eCommerce site on all devices is more important than ever. You must ensure that your site is responsive and easy to use on desktop and mobile devices.
  • Since one of the best ways to announce your Black Friday deals is through email marketing, retailers sent an average of 116.5 million emails on Black Friday in 2020.
  • In 2020, the cart abandonment rate in the US was nearly 80%. Your checkout process needs to be smooth and easy to use if you want to reduce cart abandonment and boost your sales.
  • Around 74% of shoppers plan to shop online on Black Friday to avoid crowds. Fighting for a parking spot and dealing with long lines are among the top reasons shoppers prefer to shop online. You should take advantage of this by offering exclusive deals and promotions for online shoppers.
  • Mobile devices are becoming increasingly important for online shoppers, contributing to 37% of Cyber Monday sales. Your Cyber Monday deals need to be optimized for mobile and desktop users, who contribute significantly to online sales.
  • Small businesses can benefit the most of the holiday season, as statistics show they experience an average of 501% increase in sales on Cyber Monday. If you’re a small business owner, this is an excellent opportunity to boost your sales and reach new customers.

Prepping for Black Friday and Cyber Monday

Now that you know what to expect, it’s time to start preparing for the biggest shopping.

What is a Black Friday eCommerce strategy?

Your Black Friday eCommerce strategy is the plan you create to make the most of the holiday shopping season. Black Friday comes after Thanksgiving and was typically the busiest shopping day of the year in the US until Cyber Monday came along.

A Black Friday strategy generally includes planning your promotions and deals early, preparing your website and marketing materials, and ensuring your team is ready to handle the increased traffic and sales.

These are some tactics you can use to boost your Black Friday and Cyber Monday sales.

1. Making your site mobile-friendly

According to Shopify, mobile devices contributed to 79% of Black Friday and Cyber Monday traffic in 2021. A mobile-friendly website is essential for providing a good user experience and increasing conversion rates.

2. Plan and start your campaign early

Your competitors are already planning their Black Friday and Cyber Monday deals, so you need to start early to stay ahead of the game. Planning your campaign will give you time to create high-quality marketing materials and ensure your website is ready for increased traffic.

3. Email discount campaigns are key

Email marketing can effectively promote your Black Friday and Cyber Monday deals. It allows you to reach a large audience with minimal effort, and you can track your results to see what’s working.

4. Extend your deals beyond Black Friday and Cyber Monday

The holiday shopping season doesn’t end on Cyber Monday. In fact, many shoppers are still looking for deals in December. Offer extended discounts on your website to keep the momentum going and boost your sales even further.

5. Upselling and cross-selling

During the holiday shopping season, shoppers are more likely to add items to their cart that they wouldn’t normally purchase. Upselling and cross-selling are great ways to boost your average order value and increase your holiday sales. You can convince shoppers to buy more expensive items by adding gifts to quality products that cost more.

Key Takeaways

Black Friday Cyber Monday (BFCM) is the busiest online shopping period. To make the most of this season:

  1. Check out the predictions for the upcoming season as they give you an idea of what to expect regarding customer behavior and sales volume so you can plan accordingly.
  2. Small businesses see the biggest relative increase in sales on Cyber Monday, so if you own a small business, this is an excellent opportunity to boost your sales and reach new customers.
  3. Your Black Friday eCommerce strategy will determine your success in making the most of the holiday shopping season.
  4. Tactics you can use to boost your Black Friday and Cyber Monday sales include making your site mobile-friendly and planning your campaign early.
  5. Email discount campaigns are key this season, and you should extend your deals beyond just Black Friday and Cyber Monday.


Don’t wait until the last minute to start planning your Black Friday and Cyber Monday strategy – the sooner you start, the better prepared you’ll be.

And if you need help, Bookmark, the world’s first Ai-powered website builder & eCommerce solution, is here to assist. We have many tools to help you build a strong online presence, drive traffic to your website, and boost sales.

Get started today and see the results for yourself! We’ll be back next week with another helpful blog. In the meantime, happy planning!

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