PRODUCT OR SERVICE
Brand & Creative
When you are starting a business, you have a unique product or service offering. Your brand is your promise to the customer. It’s your market differentiator. Through your branding, you are able to communicate who you want to be. It defines your identity, tells your customer what you are about, builds recognition and overtime brings you loyalty and equity. Having a clear direction of your brand from the early stages helps build your company’s credibility. In a competitive market, it’s important to establish yourself from early on. Your brand differentiates you from your competitors. Through your brand, you can start building your communication, extend your outreach and channel your efforts back to your brand.
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