Communications Consultation & Strategy

As a business or entrepreneur, you have a lot of communications channels to keep track of. Chances are, you’re juggling a website (or you should be!), client emails and/or a newsletter, plus one or several social media accounts — and that’s not to mention all the in-person or phone communicating you do. We’re here to help!

Engaging in our Communications Consultation & Strategy will clearly define your goals and audience, and provide a framework for your communications. We’ll conduct some research and bring you through a branding exercise to get to know you, your company, and your clients or customers. Once we know more about you, we consult on tone, define language guidelines, and help you determine the best methods for communicating with your target audience(s). This process will take you from the dread of “What do I talk about?!” to a clear path forward on what to say and how to deliver it.

By the end, you’ll have a clear and consistent outline of your brand, presented in a single document that is easy for you to reference for all business-related communications. Once we know your story, we’ll be well-equipped to tailor content that comes from the very heart of who you are.

Includes

• A video consultation call to strategize and determine your current and aspirational audience, the key messaging you’d like to include, and your main communications goals
• A document defining your audience(s), branding guidelines, communications goals, and recommendations on how we can achieve those goals as a team
• A collaborative revision process to review the Strategy document and provide feedback (using the comments and suggestive edits features in Google Docs)
• A final consultation call to answer any questions and transition you to next steps!

Read a detailed analysis of our strategic consultation process here.