Content Marketing Strategy

Content Marketing Strategy

Today, Content Marketing is the cornerstone of digital marketing strategy. You cannot simply build a pretty website and hope that it attracts potential clients. You must make that website work for you to drive inbound traffic to your website. The driver is content marketing strategy. People need to find you when they are looking for your product or service.
 
There are two ways to do that. You can pay for ads (Paid Per Click or PPC marketing), or you can develop digital marketing content to build your organic reach for your products and services over time. In many cases you may want to look at a combination of both.
 
The difference between paid ads and organic content strategy is that in the end, you have built tangible marketing pieces you can use repeatedly to attract new customers. With paid per click (PPC) advertising there is instant gratification for generating leads, but once your money is spent, it is gone forever.