Digital Marketing Strategy

Once we mutually have an understanding of your goals, your audience, and your existing assets, we proceed with creating a customized marketing strategy. The first component is the organic content strategy that will drive both adjustments to static website content and the plan for ongoing content marketing, often incorporating blog posts and social media. Second, the promotional strategy is created to address how paid digital channels will be utilized to amplify content and drive buyer intent activity, often a mix of digital advertising mediums. Lastly, we ensure the comprehensive strategy is distilled into a clear marketing calendar and budget for your team and ours to follow for the next several months.