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Years in business: 16 - 29
Head office located: Santa Clara, California, United States of America
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Google Analytics

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Google’s mission is to organize the world‘s information and make it universally accessible and useful. Since our founding in 1998, Google has grown by leaps and bounds. From offering search in a single language we now offer dozens of products and services—including various forms of advertising and web applications for all kinds of tasks—in scores of languages.
Turn insights into action. Get stronger results across all your sites, apps and offline channels. Google’s analytics solutions help you turn customer insights into real gains.

 

To begin to understand why some visitors aren’t converting on your website, you need to understand what they did (or didn’t do) when they got there. This is called website analytics data, and you can use it to better understand the strengths and weaknesses of your site. Google provides a free analytics tool called Google Analytics.

Google Analytics helps answer questions about the effectiveness of your website. You can see where visitors came from, what pages they looked at, and how much time they spent. If you have an eCommerce site, you can see reports about shopping activity, including where people abandoned their shopping cart. Using this data, you can make smart decisions and make sure that the time and money promoting and advertising your website are well spent.

The service is available to anyone with a Google account. For more information, click here.

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