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Google Tag Manager Setup, Configuration & Testing
Google Tag Manager (GTM) allows you to quickly and easily update tags including JavaScript code snippets for conversion tracking, site analytics, remarketing, and more on your website or mobile app.
Incorrect configurations and a lack of ongoing GTM analysis all contribute to inaccurate tagging and, ultimately, bad data.
Our Google Tag Manager Specialist will verify, setup and test Google Tag Manager on your website. If you already have a Google Tag Manager account, our experts will review your existing GTM container and ensure it is optimized, consistent, and collecting data correctly.
Who needs this
Anyone with a website (business owners or marketing teams) interested in tracking and analyzing their traffic, or integrating other platforms without having coding knowledge. The most common use cases for tags are:
- Deploying standard Google Analytics tracking, including page views, bounce rates, goals, etc.
- Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads, and other platforms’ conversion tracking
- Custom Google Analytics tracking, including events, custom variables, data layer support, etc.
- eCommerce tracking, both for Google Analytics and other platforms
- Third-party tracking, like for Crazy Egg, Alexa, CallRail, etc.
What’s included?
1. Setup & Configuration
- Google Tag Manager account setup
- Deploy tags for
- Google Analytics
- Google Ads
- Microsoft Ads
- Up to 3 Social platforms (Facebook Pixel, LinkedIn Insights, Twitter Tracking, Pinterest Tracking)
2. Test & Debug
- Site tracking evaluation
- QA installed tags
- 1 bug fix
3. Summary Sheet listing account details and access
4. Q&A consultation with our GTM Tag Specialist
Key features
- Collect accurate data
- Report on the metrics that matter
- Expert-led deployment
- One time set up that opens up endless tracking and integration possibilities
Time needed to deliver
- 1 week
