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Landing Pages
Our professionally crafted Landing Pages are designed to attract an audience of customers with specific needs. Websites often include many landing pages, each strategically written using keywords and phrases to drive traffic from different market segments. Landing Pages are written with a narrow focus with a specific audience in mind.
They generally do not appear in the navigation sections of the website and are accessed from internal web pages within the site, or from external sources such as social media ads, banner ads, emails, or pay-per-click advertisements.
It is essential that the Landing Page compliment the source from which the visitor arrived and ensure consistency and continuity of the message. A well SEO-optimized landing page can appear high in the search rankings, and in turn, receive huge amounts of targeted organic traffic.
Landing Pages are often referred to as driver pages or advertorial pages, however, they are more commonly referred to as Pre-sell pages. The Pre-Sell Page is a web page containing story-based copy, which sits between the source of the traffic, such as an online advertisement, email, or social media site, and the Sales Page which sells the product or service, asks for the order.
