PRODUCT OR SERVICE
Local PPC Program
Phase 1 – Audit
First we would determine that the tracking for KPIs is effective enough to get an idea of the CPL (Cost Per Lead)
Analysis to determine how to best spend monthly budget
– Search PPC
– Display
– Remarketing
– Social
Put forth a recommended budget allocation
Phase 2 – Setup/Adjust PPC Campaign
PPC Keyword Research
Campaign Organization
Negative Keywords
Bid Adjustments
Ad Writing
Ad Extension Creation
Configure Automated Bid Adjustments
Configure Campaign Settings
Setup Negative Keywords
Phase 3 – Monthly PPC Campaign Optimizations
Monthly Reporting
Campaign Optimization
Ad Writing
Landing Page Recommendations
Ad Extensions updates
Adjust Campaigns and AdGroups as Required
Campaign Recommendations