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Aline Cristine Dias Alves

Years in business: 16 - 29
Head office located: Toronto, Ontario

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Logo Creation

Development of three logo options for the selection of the final design, with up to three revisions.

Studying the logo requires extracting the true essence of the brand and adding something desired by the public. To achieve this, I went through several steps in the creation process:

1. Research and understanding the brand, its values and target audience.
2. Creation of a detailed briefing to guide the process.
3. Generation of initial design ideas and concepts.
4. Development and improvement of selected concepts.
5. Selection of colors, typography and protected graphic elements.
6. Creation of logo versions and variations.
7. Testing and evaluating the logo in different contexts and sizes.
8. Finalization of the chosen logo, including any final adjustments.
9. Delivery of final files in formats suitable for use on different media.

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English