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rTraction

Years in business: 16 - 29
Head office located: London, Ontario, Canada
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https://www.rtraction.com

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Marketing and Communications Plan

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rTraction Canada, Inc. is a Certified B Corporation and award-winning digital services agency. Incorporated in 2001, we started as a team of coders that built websites and applications to help clients get their messaging out. From early on we worked alongside social purpose organizations, helping those that provide impact to do what they do best while we focused on solving the technical problems, from hosting to websites to systems behind the scenes.
A plan is key to make sure you are working smarter, and not harder. Our plans are simple-to-follow and we believe an integrated marketing and communications plan is just what the organization needs.

The marketing and communications plan is going to include the following items: 

  • Current State Benchmarking
  • Situational Analysis
  • Step Analysis
  • Publics, Job Stories, and Personas
  • Capturing Branding and Messaging
  • Defining our Communication Tactics
  • Building a Timeline
  • Single Page Goal and Objectives
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