Messaging Matters

Let’s improve your messaging so it converts better.

Week 1: Discovery

An exploration into the heart of your company with key stakeholders. We look at the objectives, challenges and opportunities you’re facing. It’s a facilitated conversation that works to uncover blocks, align team members, and focus your business thinking.

Week 2: Ideal Clients

The riches truly are in the niches. This session focuses on identifying ideal clients (organizations and use cases), clarifying which opportunities to focus on and which ones not to.

Week 3: Personas

Use cases in mind, we move on to psychographic and behavioural motivations of the individuals within your ideal client organizations. Following time-tested account-based marketing methods, role-based motivations are explored and documented.

Week 4: Crafting Messaging

Persona profiles in hand, we begin crafting personalized messaging to each key persona. Sales teams are wise to create playbooks with this information. We refer to this as building conversational fluency.

Week 5: Copywriting Frameworks

We review six key copywriting frameworks to determine which is most useful for you based on your chosen messaging approach. Then initial content is crafted.

Week 6: Design & User Experience

This is where we put it all together. We take a look at specific page lay0ut and design patterns to determine which to use and when.

Participants may adapt the assets and strategies developed in this program to other tactics and campaigns.

Why work with Kayak?

We’ve worked with more than 600 organizations both large and small to help marketers, sales managers, and business leaders improve lead conversion quality, shorten sales cycles, and achieve revenue goals.

Kayak Marketing was founded on the premise that you can accomplish much more when we’re doing ‘it’ with you, than if we did it for you. Thus, our mission is to empower you with skills and knowledge to be more successful, with or without us. Learn more (FAQs).

We’re often asked what our niche is. They’re thinking in terms of verticals like Energy, SaaS, or Dentistry. We serve business leaders who value collaboration, bring subject matter expertise to the table with a desire to learn how to create success themselves.