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Canopy Media

Years in business: 6 - 15
Head office located: Toronto, Ontario, Canada

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NAP Consistent Citation Building

Citation Building is also known as Listing Creation. Having your business listings in a variety of directory websites can drive referral traffic to your website and increase your digital footprint.

Citiation Building is an important building block for your digital web presence. As with many other digitial marketing activities, it’s important that it’s done correctly. NAP (name, address, phone number) consistency is vital during this exercise. This is a tedious and time-consuming task – one you should do, but not one you’ll want to do yourself. We’ll prepare a comprehensive spreadsheet of your listing data, ensure it’s NAP consistnent with your website and implement 50 or more listings for your business. The listings belong to you and they’re permanent (unlike many other listing services available online). We’ll also report on the listing acceptance rate (not all listings are accepted into all directories).

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