Postmedia

Years in business: More than 30
Head office located: Toronto, Ontario, Canada

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News Media Advertising

Build awareness for your business with our network of 140+ print brands providing trusted and award-winning content to 6.7 million Canadian adults 18+ each week.

PRINT ADVERTISING

Build awareness for your business with our network of 140+ print brands providing trusted and award-winning content to 6.7 million Canadian adults 18+ each week. Many of our publications have been reaching devoted audiences even before Canada became a country! By targeting our loyal readers through print ads, advertisers can reach engaged audiences on a platform that is familiar and credible.

 

SOCIAL MEDIA ADVERTISING

People talk—a lot. Brands that show up in social circles with their customers in relevant ways get noticed. Our social media experts help craft paid online advertising strategies and campaigns that build brand awareness, improve market share, increase site traffic, and drive sales across multiple channels. We measure performance in real-time and can adjust campaign messaging, ad placement, and geo-targeting on the fly to maximize campaign success.

 

PROGRAMMATIC

Your marketing message isn’t for everyone, so why spend budget to market to the masses? With programmatic advertising, your campaign is delivered to your ideal prospects using target-specified algorithms that analyze user behaviours. Our in-house digital experts help you to plan and optimize your advertising in brand safe environments. We collaborate to define campaign budget and goals, then adjust the variables in real-time based on performance to maximize ROI.

DIGITAL AUDIO ADVERTISING

Reach your audience on any device, in any environment, at any moment of the day. Digital audio ads are served between songs during active streaming music sessions to users who are not Premium subscribers. In addition to the audio spot, your brand also gets a clickable companion display ad unit, allowing you to extend your campaign and drive traffic to your website.  Our team of experts will work with you to extend the reach of your campaign and develop meaningful and effective audio ads to build credibility, generate awareness and position your business for success.

 

DIGITAL DISPLAY ADVERTISEMENTS

Access the largest English-speaking digital audience in Canada in the news and information category, reaching 63% of Canadian adults aged 25 to 54. Advertisers can display imaginative digital creative that resonates with their target audience alongside our trusted journalism for a powerful advertising experience.

 

LANDING PAGES

Online landing pages are designed to lead potential customers to specific branding, messaging or offers and getting them to take action while visiting the page. Host them on your own domain, a new domain, or on our shared domain without impacting your current website. Set up is quick and deployment is easy! Plus, you can review page performance in real-time to measure campaign effectiveness.

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