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Cansoft Technologies

Years in business: 6 - 15
Head office located: Vancouver, British Columbia, Canada

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Search Engine Marketing (SEM)

Cansoft comes up with a keyword strategy that ensures your marketing campaign targets the search engine users who are most likely to convert into customers.

Search Engine Marketing (SEM), which means using Google to drive traffic to your website. This can involve optimizing and advertizing in Google to link your site so it appears higher in Google results pages. That is also Known as Google ads. However, when most people use the term SEM, they mean placing paid ads on search engine results pages using Adwords, also known as pay-per-click (PPC) advertising.

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