Search Engine Optimization (SEO)

Many things affect your Google ranking and the rules keep changing, but in general you need to decide which phrases and keywords you want to be known for and then:

Optimize your web site – Search Engine Optimization (SEO):

• • Use the Yoast plugin (or similar) to optimize each page

• • Google Highlights and Snippets

• • Phrases and keywords in image file name

• • Alt tags on images

• • Submit Google sitemap and image sitemap 

• • Add many more pages and text on pages

Extend your presence on the web – Search Engine Marketing (SEM)

• • Online ads (banner ads and text ads on various ad networks)

• • Google AdWords, Facebook ads, Twitter ads and other networks      

• • Sign up to many online directories and related sites

• • Guest blog on relevant blogs

• • Post many short YouTube videos and presentations 

• • On-going social media posts (schedule)

• • Participation with links on social media

• • Send press releases to online media sites

• • Submit your products to review sites

There are many more tips and tricks and we can audit your site and help you identify the shortest route to higher ranking.

More at http://www.giantstep.ca/search-engine-optimization-seo