PRODUCT OR SERVICE
Stage 1: Distil ideas into development action plan
The first step in the process of developing an application is grounding concepts and ideas to business and market realities.
Product Vision. Even if you don’t have a crystal-clear idea of your app’s functions and features, we’ll want to explore your vision of the problem it solves or the opportunity it addresses. Broad strokes are OK here; details come later.
Business Plan. Whether you’re a startup or an established organization, your business plan lays out the outcomes you’re expecting from an app. Diving into your plan helps us understand your target market, your competitors and how you’ll measure success.
User Profile. What does a typical user look like, and how will they use your app? Are they an existing customer already using your products or services? Will access be mainly on mobile or desktop? The more detailed the user profile, the better.
