Transformation Teams will offer transformation plans to small businesses through working with an interdisciplinary team of marketers, web designers and creators. These transformation plans will help create new business models, develop and implement digital marketing strategies, maximize digital tools and more. In a process lasting up to six weeks, each business will work with a team of highly trained students and recent graduates that will include a web designer, digital marketer, graphic designer, UX/UI designer and copywriter.


Program Criteria

Projects proposed under the Transformation Teams must adhere to the following criteria:


The business must be registered and/or incorporated in Ontario.

The business cannot be a corporate chain or franchise, including those individually owned and operated.

The business must have a commercial location (and paying Commerical property tax).

Applicants must be able to commit to working 1 hour a day, Monday through Friday (between 9am to 5pm) for up to 6 weeks of the program.

Additional Resources

In addition to the free and direct support the Transformation Teams will provide, successful applicants will be able to also apply for other programs within Digital Main Street after working with a Transformation Team:

  • The Digital Service Squad – The Digital Service Squad offers one-to-one assistance to main street businesses with their adoption of technology.

Program Partners

Ready to get started?