Want to win the holiday season? Get to know these 4 types of Canadian Shoppers.

by Google   |   September 18, 2018   |   Share this:  

New Canadian research has revealed key information about holiday shoppers’ behaviour. They are browsing and purchasing over longer stretches of time, and it’s more important than ever for you to be there for them earlier in the season.

Want to win the holiday? Start early.

Summer is now behind us, which means you’re likely finalizing your holiday campaigns – and need to decide where to focus your efforts.

It’s tempting to dedicate the majority of your marketing resources to the busy Black Friday-to-Cyber Monday period, but most holiday shoppers are active from October through the end of December. If you’re mainly (or only) targeting those days, you’ll miss the chance to connect with most of your potential consumers.

This report goes in-depth on four types of holiday shoppers – Evergreen, Early Bird, Deal Seeker, and Last-Minute Shopper – and offers new insights into how to best help them navigate the biggest shopping moment of the year.

Check out the full report from Think With Google now.

Subscribe to Think With Google to receive regular thought leadership content and materials from Google. 

Ready to get started?