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Your 2022 guide to drive retail sales and reach new customers with Google this holiday season

by Google   |   November 16, 2022   |   Share this:  

Whether you’re looking to optimize your existing marketing mix or make a game plan for the holiday season, this guide has you covered.

Today, people are shopping in ways never before imagined as they piece together the online and in-store shopping experience to best meet their needs. It’s more important than ever to meet your customers where they prefer to shop and put them at the centre of your marketing and customer experience. In this guide, you’ll learn how to better connect with customers on these new shopping journeys and drive more sales. We’ve collected the most useful tools, product recommendations, and consumer insights to help you achieve your business and marketing objectives. Whether you’re looking to optimize your existing marketing mix or make a game plan for the holiday season, this guide has you covered.

 

Explore the guide: 

Woman on the computer with phone in her hand and a cup of coffee next to her. A number 1 is highlighted to show that this is Chapter 1.

Chapter 1: Customers Turn to Google every day to browse, research and buy

Every day, hundreds of millions of people turn to Google to discover and shop for what they care about. Find out how you can meet your customers across all moments in the shopping journey.

Explore this chapter.

Man is smiling and opening a box.  A number 2 is highlighted to show that this is Chapter 2.

Chapter 2: Build your brand and acquire new customers

As a brand it’s important to appear across places where potential customers may be browsing. Learn how you can build brand awareness and differentiate your brand with shoppers who are in the market for products like yours.

Explore this chapter.

A woman is smiling and holding a remote control and pointing it off screen.  A number 3 is highlighted to show that this is Chapter 3.

Chapter 3: Grow your online and in-app sales 

Customers are shopping online and in apps more than ever before. Here’s how you can create seamless shopping experiences and reach new customers across the web to grow your sales.

Explore this chapter.

A man is looking thouightfully up and listening to headphones and holding his phone.  A number 4 is highlighted to show that this is Chapter 4.

Chapter 4: Drive foot traffic and in-store sales

Businesses with physical locations need to provide customers with a seamless, locally optimized experience online. To capture sales, understand how to make your business stand out on Google and drive more traffic to your store.

Explore this chapter.

A man in an apron is holding a box and using a price scanning device to scan the box. He is standing in front of a laptop. A number 5 is highlighted to show that this is Chapter 5.

Chapter 5: Use insights to inform your strategy and boost performance

Brands using insights and first-party data to fuel their decision-making achieve stronger performance. Learn about the insights, tools, and solutions we’ve developed to help you shape your marketing and merchandising strategy.

Explore this chapter.

A woman is smiling and holding two stacked and wrapped presents. A number 6 is highlighted to show that this is Chapter 6.

Chapter 6: Be ready for the holidays and seasonal shopping moments

People are starting their holiday shopping earlier, and it’s spanning several months. Be prepared to drive sales during this peak shopping moment by tapping into the latest consumer insights and product recommendations.

Explore this chapter.

 

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