News from Digital Main Street

Check Out April Events at Rogers Small Business Centres

Rogers | March 28, 2017

Have you heard? Small-business owners across Canada are discovering Rogers Small Business Centres, located inside Rogers retail stores from coast to coast, where entrepreneurs can book an appointment – free of charge – with a Small Business Specialist to get one-on-one expert advice on Rogers products and services.

And there’s more: Rogers Small Business Centres also regularly host free events where small-business owners can gain valuable insights and network with their peers. If you haven’t yet checked one out, now is the time to register!

This April, Rogers Small Business Centres will be hosting an exciting series of workshops aimed at tackling a universal challenge for time-strapped small-business owners: how to boost productivity when you’re already overwhelmed and overworked running your company.

Among the speakers slated to appear are:

  • Productivity expert Ann Max, a motivational speaker and the President of consulting firm Productive to the Max

  • Vancouver-based social entrepreneur and Business Growth Strategist Hilary Kilgour

  • Valeri Hall Little, founder of Intandem, who specializes in helping small business owners streamline their operations and battle burnout

  • “Master Productivity Ninja” Jill Mallet of Think Productive, a firm that provides time-management solutions to small businesses

  • Futurpreneur Canada’s entrepreneur-in-residence, Chad Fryling

Whether it’s whittling down the number of emails in your inbox to a more manageable number, figuring out how to make the most of your apps and tech, or just getting some tips on how to improve the way you work, you can learn from local experts at Rogers Small Business Centres this April – and leave with a plan that will help you stay productive and competitive.

To find out more about dates and speakers for events at Rogers Small Business Centres in your area, or to register, visit rogersbusinesscentres.com. Seating at events varies depending on the location, so be sure to register early to secure your spot.

And to book an appointment with a Small Business Specialist, use the Store Locator to find the Rogers Business Centre nearest to you.

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Check Out March Events at Rogers Small Business Centres

Vickie Reichardt | March 16, 2017
 

Have you heard? Small-business owners across Canada are discovering Rogers Small Business Centres, located inside Rogers retail stores from coast to coast, where entrepreneurs can book an appointment – free of charge – with a Small Business Specialist to get one-on-one expert advice on Rogers products and services.

And there’s more: Rogers Small Business Centres also regularly host free events where small-business owners can gain valuable insights and network with their peers. If you haven’t yet checked one out, now is the time to register!

This March, Rogers Small Business Centres will be hosting an exciting series of workshops aimed at tackling a universal challenge for time-strapped small-business owners: how to boost productivity when you’re already overwhelmed and overworked running your company.

Among the speakers slated to appear are:

  • Productivity expert Ann Max, a motivational speaker and the President of consulting firm Productive to the Max
  • Vancouver-based social entrepreneur and Business Growth Strategist Hilary Kilgour
  • Valeri Hall Little, founder of Intandem, who specializes in helping small business owners streamline their operations and battle burnout
  • “Master Productivity Ninja” Jill Mallet of Think Productive, a firm that provides time-management solutions to small businesses
  • Futurpreneur Canada’s entrepreneur-in-residence, Chad Fryling

Whether it’s whittling down the number of emails in your inbox to a more manageable number, figuring out how to make the most of your apps and tech, or just getting some tips on how to improve the way you work, you can learn from local experts at Rogers Small Business Centres this March – and leave with a plan that will help you stay productive and competitive.

To find out more about dates and speakers for events at Rogers Small Business Centres in your area, or to register, visit rogersbusinesscentres.com. Seating at events varies depending on the location, so be sure to register early to secure your spot

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10 Ways to Update Your Marketing Strategy for 2017

Small Business Trends | January 18, 2017

Marketing is constantly evolving. So if you want to create a marketing plan for the coming year, you need all the most updated tools and strategies. Members of our small business community shared some of their top tips in posts this week. Check out ten of the best ways to update your marketing strategy in the list below.

Use These 20 Essential Marketing Tools

If you want to take your marketing to the next level, you need the right tools. That means you likely need a lot of different marketing services that focus on different purposes. There are 20 different marketing tools that can be essential to your business listed in this Zaneguide post by Zane J. Heil.

Factor the Effects of Decision Fatigue into Your Marketing

Decision fatigue is a theory that can potentially keep your customers from making purchases. But if you factor that theory into your marketing, as this Two Feet Marketing post by David Lowbridge suggests, you can give your business a better chance. You can also see what BizSugar members had to say about the post here.

Write Winning Content for Short Attention Span Readers

Today’s consumers aren’t likely to spend a lot of time reading your content if it doesn’t grab their attention right away. That means you need to know how to write for readers with short attention spans, as this post by Lisa Froelings on The Sociable details.

Get More Local Website Traffic

For local businesses, online marketing is still essential. Local search tips like the ones in this Search Engine Journal post by Mandy Wodnick can help you get more local website traffic and reach more customers who are looking for businesses in your area.

Achieve Marketing ROI With These Tips

If you want your marketing efforts to be successful, you need a real plan and the ability to actually measure results, as detailed in this post by Rachel Strella of Strella Social Media. You can also see discussion about the post by BizSugar members here.

Use A/B Testing to Build Buyer Personas

If you want to effectively market your business, you need to create accurate buyer personas to give you an idea about who you’re marketing to. And you can use A/B testing to achieve that thanks to the information in this Kissmetrics post by Aaron Agius.

Make Your Blog Visually Appealing

Blogs can be great marketing tools for businesses. But you need your blog to visually appeal to readers and potential customers if you want it to have any impact. These tips from Neil Patel offer some ways for you to make your blog more visually appealing.

Get Influencers to Read Your Blog Posts

In addition, influencers can have a big impact on the effectiveness of your blog posts. This post by Tony Paull of Tony Paull Consulting features some ways you can get influencers to read your blog posts. And members of the BizSugar community also comment on the post here.

Consider These Small Business Conferences for 2017

Conferences can be a great way to network and improve your business’s reach. And there are many different small business conferences throughout the year for you to consider. Here are some for 2017 shared by Nicholas Milewski on the Plousio blog.

Dial in Your Visual Ads

When it comes to visual advertising, there are many different online tools and platforms you can use to create your strategy. This Marketing Land post by Brad O’Brien includes some tips for using platforms like Pinterest and Snapchat to dial in your visual ads.

 

Strategy Image via Shutterstock

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