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Waypoint

Years in business: 5 or less
Head office located: Odessa, Ontario, Canada

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Brand and Creative

Your brand along with any graphic extensions of it represent your business to your potential customers. Ensure you're giving the right impression.

Branding & Brand Audit

Having a brand strategy is extremely important for your businesses.

We can either conduct a brand audit on your existing brand, which includes things like:

  • Professional review of existing branding
  • Review of all marketing materials
  • Analysis of brand voice (e.g., consistency, tone, appropriate for industry and target audience)
  • Research of your brand’s perception and place in the market
  • Thorough presentation of research, strengths and weaknesses of your brand

Or we can build you a new brand identity from the ground up, taking you through our process to ensure your brand is the best possible reflection of your business.

Design & Collateral

Don’t let poor design materials hurt your brand.

Once you have your branding nailed down, you need to make sure that all marketing materials you use to promote your business adhere to your brand standards. 

Every single piece of content you put out into the world needs to be a reflection of your brand.

Some of the graphic design and collateral pieces we can help you with, to ensure consistency and professionalism are:

  • Business cards & stationery
  • Custom illustrations
  • Brochures, postcards, posters, flyers, marketing collateral 
  • Assets for social media
  • Photoshop editing
  • Swag (t-shirts, mugs, etc)
  • Wayfinding 
  • Signage
  • Emails

Product & Styled Photography

If your product photography is bad, your conversion rate will be too.

High quality, consistent product photography is extremely important to the success of your ecommerce website. We have packages based around the number of products you have, and we can even include “styled” shots to show off your products in fun and engaging ways.

Social Media Assets

Are you putting your best foot forward on social media? You should be using professional post templates.

Choose one of our Canva packages, which provide you with fully editable custom templates in your branding for your choice of Facebook, Instagram posts and stories, and/or Twitter

Ready to get started?

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