PRODUCT OR SERVICE
Search Engine Marketing (pay-per-click)
- Set up an account with Google Ads
- Select high-performance keywords
- Create ads for search, display, and/or video
- Add daily budget amounts
- Manage campaigns including:
- Tweak ad copy
- Update recommendations from Google to get review score up (there are various things that come up here each month)
- Review keywords and add non-performing ones to the negative keyword list
- Prepare automated and static reports