PPC FOR LOCAL BUSINESSES

I specialize in leveraging PPC campaigns to reach potential customers in specific geographic areas. By utilizing platforms like Google Ads, Yelp, Reddit…, we help local businesses like yours to:

• Maximize their visibility in local search results

• Drive traffic to their websites or physical locations

• Increase sales and leads within their target market

With my local PPC expertise, businesses can effectively connect with nearby customers who are actively searching for their offerings.

Using Local Search Ads (LSA)

These ads showcase your business locations and guide potential customers to call or visit your establishments. When users search for nearby businesses using Google Search or Google Maps on their mobile devices, such as searching for “nail spa near me,” they may find your business through local search ads highlighting your locations.

By setting up location assets, you can ensure that your business is prominently featured in local search ad formats. Please note that call assets are not eligible to be displayed alongside local search ads.

Strategy Development

We deep-dive into the core of your business, forging a data-driven PPC strategy that is uniquely tailored to your needs. This entails comprehensive research into your customers, brand identity, competitors, workflows, and objectives. Our goal is to gather maximum insights before embarking on any optimizations.

Ad Platform Selection

First, we will need to choose the platforms we want to advertise on. The best Local PPC campaign platforms for you depend on where your customers spend time online. It can be Google Search, YouTube, Microsoft Bing, Facebook, Instagram, TikTok but also specific ad network

Conduct Keyword Research

Selecting the right keywords for Local PPC campaigns is vital. We start with a list of potential keywords and use research tools to uncover related keywords, assessing popularity and competition. We do opt for specific, long-tail keywords like “coffee delivery services in Vancouver” to attract qualified leads with less competition.

Budget Recommendation

Determining the keyword bids and campaign budget is pivotal. It hinges on factors like the avg. CPC for the targeted keywords and the potential ROI. Our Local PPC management services encompass expert bid management, ensuring optimal campaign performance and ROI maximization.

Conversion Tracking

We implement robust tracking mechanisms through the Local PPC platforms and our own tools to monitor your sales funnel and Local PPC KPIs. This enables us to keep a watchful eye on performance and make necessary optimizations.

Account Setup and Launch

The next step involves creating your account on our recommended ad platforms. After providing your information and payment details, we’ll proceed to configure your campaigns, encompassing bid strategies and target audience selection, culminating in the successful launch of your campaigns!

Reporting & Optimisation

You receive in-depth monthly reports detailing key metrics but also daily reports depending on the plan you have purchased. Based on this data, we make informed adjustments to continually refine your organic presence and bolster revenue generation.