Tags from Digital Main Street

Building Better Customer Personas: A Guide to Deeper Audience Insights

In this guide, we’ll walk you through how refining your customer personas can transform your marketing efforts, helping you connect with your audience on a more personal level and boost engagement, messaging, and sales.

Turning Transactions into Relationships

Building strong customer relationships is the foundation of any successful business. A relationship with a customer can take many forms, and often, consumer and business relationships tend to be defined as transactional. In this blog, we want to highlight the importance of turning transactional relationships into longstanding communal relationships and how small businesses can leverage their size to facilitate this transition with their customers.

Master Effective Customer Outreach with Email Marketing (Pt 2)

In this blog, we’ll provide insights on tools, strategies, and more to help you craft those emails, all while saving you some time (and money) through the magic of automation and AI!

From Click to Cart

Hey there, small business owners! Let’s talk about something crucial for any business’s success: the sales funnel. It might sound like marketing jargon, but understanding your sales funnel can affect how you approach your sales and marketing strategy.

Creating Lasting Bonds

Discover why Brand Loyalty benefits small businesses and how cultivating meaningful connections, fostering trust, and delivering exceptional experiences can turn customers into lifelong advocates. Dive into our latest blog to learn the strategies that drive enduring brand loyalty.

Performance Talks: 2024 predictions and trends

Five Ways to Find New Customers

Moving forward with your business means experimenting with new strategies to grow. With that in mind, business development — identifying new customer bases and building relationships — should be a top priority. To help you out, we’ve put together five ideas for finding new customers to grow your business.

Get Essential Customer Feedback Through Your Receipts

Customer reviews are a vital part of growing your business. They let you know what you can do to make your business better and the act of asking for reviews can create loyalty among your customers. This is why we have Square Feedback, a new free feature that helps you hear directly from your customers—giving you the opportunity to thank customers for their patronage, improve what isn’t working or privately ‘win them back’. You can even offer refunds or coupons through Square Feedback.

The Invisible Opportunity ebook by Microsoft

Harnessing Multichannel Marketing to Reach New People

How 17th Street Athletic Club used multiple channels together to grow their audience and recruit new members.

25 CRM Best Practices for Beginners

Customers are the most important part of any business. Given that customers are the single most important asset of a business, it’s important we look after them. Investing in a quality Customer Relationship Management (CRM) tool is essential for businesses wanting to improve customer relations.