An Indoor Golf Facility In Markham Transitioned Fully Online
While we are fully aware of the challenges small businesses are currently facing across Ontario as a result of the ongoing crisis, Terry Sim could not fathom that his small business would be hit this hard. Terry is the owner of TARGET Golf, an Indoor Golf Simulator & Fitness facility In Markham Ontario, where players can practice and play 18 holes of virtual golf. “Being a small business over has been horrible over the past few months. No revenue at all, and I need to pay rent, utilities, and expenses,” says Terry. In addition to dealing with reoccurring closures, limitations on social gatherings and loss of revenue, Terry realized he had to fully transition digitally by enhancing his online presence and creating a seamless e-commerce experience for customers who are now more than ever, shopping online.
Terry connected with the Future Proof Program, an initiative supported by Google, Shopify, and Facebook, that helps transform bricks-and-mortar stores digitally. Terry worked alongside a Business Transformation Team of five, who created and implemented a detailed Business Transformation Plan aimed to help Terry increase TARGET Golf’s online bookings.
“Over the 4 weeks program, the team guided me in the right direction to go online. Joshua is really experienced and has in-depth knowledge of Digital Marketing and lead the team very effectively. All the team members I worked with were very helpful.”
Over the duration of the program, the Business Transformation Team was able to reorganize the business’s website booking system and help create a more seamless e-commerce experience for Terry’s potential audience. The Transformation Team also ran a Facebook ad campaign and an email campaign aimed to drive customers to the website booking system and increase conversions. Terry was also trained on Google Analytics and Facebook ads, so that he’ll be able to read important data and successfully run advertisements on his own, in the future.
“The Facebook ads and email blasts sent to our customers have helped a lot. We are seeing the result now and are extremely happy with the transition made because of the Business Transformation Team and the Future Proof Program.”
“The Transformation Team can help small business owners move the business into the online world.”
In spite of the current state of the world and the ongoing closures, Terry feels more equipped digitally and with the guidance of the Transformation Team, the business owner is more confident and ready to promote his small business on various online platforms. Terry looks forward to re-opening Canada’s first Self-Serve Golf Simulator/Driving Range in the GTA and is taking all measures necessary to keep his customers safe in the wake of COVID-19.
Why does Terry recommend that small businesses work with the Future Proof Program?
“The world has changed a lot. Business owners need to have an online presence since everyone is going online and not directly to stores. Shifting your business model by going online is the only way small business owners can survive and thrive in the current climate”.
Digital Main Street was created by the Toronto Association of Business Improvement Areas (TABIA) with direct support from the City of Toronto. DMS is also supported by a group of strategic business partners, including Google, Mastercard, Shopify, Microsoft, Facebook, Intuit QuickBooks, Square, Yellow Pages and Lightspeed.
A $42.5-million investment from FedDev Ontario brought together the Toronto Association of Business Improvement Areas, Communitech, Invest Ottawa and the Ontario Business Improvement Area Association to expand the Digital Main Street Platform in order to support more businesses going digital as a response to the impacts of COVID-19 in Southern Ontario.