GetintheLoop helps local businesses attract and retain customers using their suite of local business marketing tools

by Digital Main Street   |   July 16, 2021   |   Share this:  

GetintheLoop, was recently selected to pilot their solution through the Community Collaboration Project, a program launched under the Future Proof banner with funding from the Federal Economic Development Agency for Southern Ontario.

GetintheLoop CEO Matt Crowell notes, “the partnership with BenefitHub will bring value to Ontario businesses by enabling hundreds of thousands of Canadian BenefitHub members access to local merchant offers created on our platform, and is really in the spirit of collaboration this program has encouraged; so much.” GetintheLoop has recently landed a significant content partnership with the world's largest employee benefits and rewards company, BenefitHub.  In addition to Canada, GetintheLoop will officially launch its service and franchise in the States with BenefitHub and its 10 million US members this month.  


The Community Collaboration Project pilot with GetintheLoop invited BIAs to partner and provide their member merchants with three months of free access to GetintheLoop's suite of local business marketing tools. 


In cooperation with six Toronto BIAs, GetintheLoop enabled the 133 participating member merchants to keep the public informed about who was open, offering curbside pick-up or delivery options and post available offers to their platform. GetintheLoop automatically distributes those merchant offers to their community-based shop local app, website, email database, social media audiences, push notifications, and content integration partners.


GetintheLoop's three-month pilot started January 2021 and was extended for an additional three months to help businesses through some of the most challenging months of the pandemic for businesses in Ontario due to the strict and changing lockdowns.


Emily McDonald of Body and Soul Fitness, a merchant member of the Eglinton Way BIA and partner in the Lab project with GetintheLoop, explains, “being a small business is difficult to gain exposure as is, and has been even more challenging over the past year with restrictions and closures from Covid. Having additional exposure on a shop local platform has been a great first touchpoint for potential clients and allows us to reach members of our community directly. GetintheLoop and this program have allowed us to increase our exposure through this difficult time.”


Two of Toronto's GetintheLoop Local franchise owners partnered up to provide marketing assistance, creative concepts, and support to the BIAs and merchants involved in the program during the pilot. 


Kensington BIA member Jiten Grover of Dipped Donuts says, “we've developed a great partnership with GetintheLoop, and their dedication and hands-on service since we joined has shown that they care about the small businesses out there. The platform is very easy to work with and integrate into our sales process. Dejan From GetintheLoop provides us with real-time data and brainstorms ideas on how to increase sales and increase our customer base, which ends up leading to positive results.”


Digital Main Street's Darryl Julott adds, “Providing businesses an opportunity to be competitive and build back better has been a massive focus for us. This pilot is a great example of how we have been able to collaborate with a tech company like GetintheLoop to drive value and results to businesses looking for ways to attract and engage new customers!”. 


GetintheLoop now works with over 5,000 local businesses, BIAs, Chambers of Commerce, and Shopping Centres in Canada and reaches over 1 million local consumers through its shop local platform and franchise network. 

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