How Digital Main Street helped fashionable travel boutique refresh its brand
Modern Tourist is a fashionable travel boutique based in Guelph, Ontario that specializes in high quality travel gear and leather goods. When the pandemic hit, this physical retail slowed down. For Elena Zizza, the owner, this was an opportunity to revamp her brand, and create a better online experience for customers looking to discover and order backpacks, wallets, handbags, luggage or leather goods.
Elena applied to Digital Main Street’s Future Proof Program and got paired with a Transformation Team to help with a brand refresh, creation of new marketing assets and an overhaul of the website.
The Transformation Team began by creating a new brand identity. The team took some time to understand the target personas before going on to create a new logo and brand visuals that now provide a better representation of Modern Tourist’s commitment to providing high quality products to customers.
Next, the team completed a total website revamp, making the online store easier to navigate, cleaning up the product pages, and highlighting all the available product categories. To tie things up, the team provided Elena with a social media strategy that allows her to reach new audiences, increase traffic to the new site and build a good foundation for increasing sales.
Our Digital Main Street innovation partner in the Wellington-Dufferin-Guelph is Innovation Guelph.
Written by Manny Ojigbo
Digital Main Street was created by the Toronto Association of Business Improvement Areas (TABIA) with direct support from the City of Toronto. DMS is also supported by a group of strategic business partners, including Google, Mastercard, Shopify, Meta, Intuit QuickBooks, Square, Lightspeed, Ebay and Canada Post.
As part of the Canada Digital Adoption Program, the Government of Canada has partnered with Digital Main Street to deliver the Grow Your Business Online grant to small businesses in Ontario. The program offers eligible business owners a micro-grant of up to $2,400 to help with the costs related to implementing an e-commerce strategy and hands-on support from a network of E-commerce Advisors.
