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The Art of Creating Customer Awareness – Building An Online Home for Rustic Ranch Arts

by Andrew Bonk   |   March 21, 2023   |   Share this:  

"The DSS team is friendly and patient, doing their very best to find any information that could be helpful for me and my business."

About the Business


Rustic Ranch Arts is a small business owned by Métis artist Soléne Lamoureux. Based in Lac La Biche, Alberta, Soléne creates art inspired by nature and her personal experiences. She is constantly experimenting with new media and techniques, striving to create a connection with her viewers and clients through her art. For Soléne, art is a way of life that influences everything she does, and through Rustic Ranch Arts, she shares her passion for creativity, exploration, and lifelong learning with others.



Key Business Challenge 


When Soléne approached the DSS, she was seeking ways to increase brand awareness for her business to help drive more sales. At the time, her main source of traction was from local markets and a single online channel.


How did the Digital Service Squad help?


Our Digital Service Squad worked with Soléne to create a Google Business profile and website that can later be expanded into an e-commerce platform. By implementing these changes, Soléne's sales have increased, and she now has a dedicated platform to direct customers to.


“DSS was very helpful in helping me find information on marketing for my art and helping build my business platforms on social media and the web. The DSS team is friendly and patient, doing their very best to find any information that could be helpful for me and my business. They find affordable and even free ways to advertise my art. My web page looks neat, beautiful and professional and has increased my customer and viewer numbers greatly. The best part about DSS support is that it is totally free, which is very important for any business owners who try to save money as much as possible and better their business at the same time. I strongly suggest any business owner, big or small, to get in touch with the DSS team and strategize new and affordable ways to promote and better their businesses.

– Soléne Lamoureux , Rustic Ranch Arts

If you’re in Lac La Biche or the surrounding area and looking for a talented artist, check out Soléne Lamoureux and her business Rustic Ranch Arts.

To learn more about Digital Main Street and how our Alberta Digital Service Squads can help your business, visit here

About Digital Main Street

Digital Main Street was created by the Toronto Association of Business Improvement Areas (TABIA) with direct support from the City of Toronto. DMS is also supported by a group of strategic business partners, including Google, Mastercard, Shopify, Meta, Intuit QuickBooks, Square, Lightspeed, Ebay and Canada Post.

Digital Main Street and Business Link have partnered to deliver the Digital Economy Program in Alberta. Through Digital Service Squads, the Digital Economy Program aims to help small businesses adopt digital technologies to grow and stay competitive. The Digital Economy Program is funded by the Government of Alberta and Prairies Economic Development Canada.

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