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Digital Main Street Partners

Eligible / Ineligible Costs

Eligible Costs Ineligible Costs
    Please note that all eligible costs must show a direct tie in to implementing a new e-commerce store in your proposed spending plan. Anything that is not tied to directly selling products or services online, will not be an eligible expense.

  • Costs related to the implementation or improvement of a digital e-commerce plan (e.g. online reservation/booking tools, online ordering systems, electronic payments)
  • E-commerce software including:
    • Software to track and manage product inventory, as well as fulfill and ship orders
    • Software for product databases
    • Software to track sales, market to customers, offer discounts, maintain a loyalty programs
    • Software to simplify marketing
    • Cyber Security software or certifications
  • Hardware and accompanying software up to 20% of total grant amount
    • Examples of limited coverage for software, would be any software that is bought with the equipment that is required to support an e-commerce strategy. For instance, if a small business buys a new e-commerce integrated point of sale (POS) system that costs $1,300 (including software) as a part of their $2400 plan, CDAP will reimburse 20% of the grant (in this case $480) for hardware.
  • Costs related to website search optimization.
    • Note: plan cannot be strictly search optimization, it needs to be tied to overall e-commerce implementation plan, and not a standalone item.
  • Costs related to the installation of an e-commerce platform (including subscription fees/costs
  • Costs of back-office solutions to support an e-commerce strategy
  • Costs of social media advertising
    • Note: plan cannot be strictly social media advertising, it needs to be tied to overall e-commerce implementation plan, and not a standalone item.
  • Costs related to the creation of customer databases
  • Hiring a consultant/agency to execute Digital Marketing initiatives related to your e-commerce store
  • Development of new e-commerce website
  • Upgrading existing e-commerce site for added functionality (i.e., new plugins, or features)
    • Please note redesign of an existing site is not eligible
  • Software required to implement e-commerce solution
    • Note: all software must be directly tied to the selling of goods and services online, and you will need to clearly outline this in your submitted plan.
  • Digital Main Street reserves the right to determine what is eligible/ineligible on an as needed basis. These are merely an outline and represent best practices.
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