Digital Main Street Squad

The Digital Main Street Squad is a team of trained students and/or recent graduates with strong Technology and Digital Marketing skills and experiences that BIAs can access to provide to their business members.

Through the Digital Main Street Squad businesses receive targeted support to get started, grow their digital presence and grow their business.

The goals of the Digital Main Street Squad are to:

Help main street businesses complete their onboarding and digital assessment

  • Review their digital roadmap and recommendation and set priorities
  • Provide some guidance, resources and recommendations on how businesses can progress digitally.
  • Implement free and easy-to-use digital tools and technologies

The Digital Main Street Squad are also “Trusted Verifiers” with Google, giving them the unique ability to add or edit business information in Google My Business – literally putting businesses on the map.

 

Case Studies

FloorPlay Socks Expands Retail Footprint

April 13, 2018

FloorPlay Socks Expands Retail Footprint

April 13, 2018

Toronto-based retailer FloorPlay Socks has found a successful niche in a basic everyday item. The company sells socks – and only socks – and that narrow focus has helped FloorPlay stand out from its competitors and become an authority in the market.

The Belgian Chocolate Shop combines traditional handcrafting with new school storytelling

March 19, 2018

The Belgian Chocolate Shop combines traditional handcrafting with new school storytelling

March 19, 2018

For the past 34 years, The Belgian Chocolate Shop has worked its way into the hearts of Toronto’s Beaches neighbourhood. Now it’s developing a digital strategy to grow beyond.

Mastercard’s Masterpass tackles small business painpoints

March 05, 2018

Mastercard’s Masterpass tackles small business painpoints

March 05, 2018

After a restaurant client identified pain points surrounding the time it took for clients to get and pay their bill, Mastercard developed Qkr, the pay-at-table app to streamline the process and help small businesses do what they do best without the hang up.

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