Digital Main Street Squad

The Digital Main Street Squad is a team of trained students and/or recent graduates with strong Technology and Digital Marketing skills and experiences that BIAs can access to provide to their business members.

Through the Digital Main Street Squad businesses receive targeted support to get started, grow their digital presence and grow their business.

Digital Main Street provides: One-on-one assistance through the Digital Service Squad program to provide your business with free digital transformation consulting and support. This can include but is not limited to:

  • A digital assessment of your business’ digital literacy
  • Access to a free online video-based digital transformation training program
  • Website – review, updating, creation, best practices
  • Social Media – support, best practices, advertising, and more
  • Technology – support and guidance for the best options of technology tools to implement for your business
  • Miscellaneous Digital Transformation Support: loyalty programs, point of sale systems, ecommerce, back-end business operations support (i.e. setting up QuickBooks etc.)

 

What is the Digital Service Squad?

 

 

 

Case Studies

Digital Main Street helps open Sleepers Bed Gallery’s eyes to digital

November 04, 2020

Digital Main Street helps open Sleepers Bed Gallery’s eyes to digital

November 04, 2020

Four years ago, Sadie Shewfelt joined the family business Sleepers Bed Gallery in downtown Kincardine full-time. She’d been raised on the selling floor amongst the beds, pillows and home décor but this would be different. Sadie recalls one of the first things her mother, Heather Shewfelt said was that she ...

During forced closures, online shopping and social media are lifelines for Kincardine’s The Loop

November 04, 2020

During forced closures, online shopping and social media are lifelines for Kincardine’s The Loop

November 04, 2020

Misty Gibson-Traynor spent months chipping away at her digital strategy and website while running The Loop, the downtown Kincardine fashion and gift boutique she owns with her husband. But it only took a few days – through the province’s decision to order non-essential businesses closed during the COVID-19 pandemic – to make that ...

How Digital Main Street helped Kincardine’s SurfSup get locals out on the water

November 03, 2020

How Digital Main Street helped Kincardine’s SurfSup get locals out on the water

November 03, 2020

For more than 50 years, surfers have quietly searched the coves and coastlines of the Great Lakes looking for surfable waves. It’s a niche love, especially given that waves are often best in the fall and winter when temperatures plummet and the lakes wake up, but the barrier to entry ...

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