Digital Main Street Squad

The Digital Main Street Squad is a team of trained students and/or recent graduates with strong Technology and Digital Marketing skills and experiences that BIAs can access to provide to their business members.

Through the Digital Main Street Squad businesses receive targeted support to get started, grow their digital presence and grow their business.

The goals of the Digital Main Street Squad are to:

Help main street businesses complete their onboarding and digital assessment

  • Review their digital roadmap and recommendation and set priorities
  • Provide some guidance, resources and recommendations on how businesses can progress digitally.
  • Implement free and easy-to-use digital tools and technologies

The Digital Main Street Squad are also “Trusted Verifiers” with Google, giving them the unique ability to add or edit business information in Google My Business – literally putting businesses on the map.

 

Case Studies

Etobicoke Service Centre’s Bill Massis on his Sunday night review ritual

December 04, 2018

Etobicoke Service Centre’s Bill Massis on his Sunday night review ritual

December 04, 2018

Bill Massis discovered Google reviews three years ago during a website rebrand for his vacuum cleaner repair and sales business Etobicoke Service Centre. While he was hesitant at first, a study showing consumers view Google reviews the same way they see referrals from friends convinced him otherwise.

Marlborough’s has found a way to beat Amazon at its own game

October 09, 2018

Marlborough’s has found a way to beat Amazon at its own game

October 09, 2018

As one of the longest standing businesses in the Bloor West Village area, Marlborough’s has become a symbol of Bloor West Village’s continuous innovation amidst the changing retail environment.

A tale of two cinemas: Toronto’s Fox Theatre and Kitchener’s Apollo Cinema

September 04, 2018

A tale of two cinemas: Toronto’s Fox Theatre and Kitchener’s Apollo Cinema

September 04, 2018

Inspired by their love of cinema, Daniel Demois and Andy Willick revitalized two aging theatres – the Fox Theatre in Toronto’s Beaches neighbourhood and the Apollo Cinema in Kitchener – drawing in moviegoers with a blend of classic, contemporary and cult hits. Now they’re refining their digital approach to connecting ...

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