Digital Main Street Squad

The Digital Main Street Squad is a team of trained students and/or recent graduates with strong Technology and Digital Marketing skills and experiences that BIAs can access to provide to their business members.

Through the Digital Main Street Squad businesses receive targeted support to get started, grow their digital presence and grow their business.

The goals of the Digital Main Street Squad are to:

Help main street businesses complete their onboarding and digital assessment

  • Review their digital roadmap and recommendation and set priorities
  • Provide some guidance, resources and recommendations on how businesses can progress digitally.
  • Implement free and easy-to-use digital tools and technologies

The Digital Main Street Squad are also “Trusted Verifiers” with Google, giving them the unique ability to add or edit business information in Google My Business – literally putting businesses on the map.

 

Case Studies

Midland Brings Businesses Online as Main Street Faces Disruption From Construction

August 12, 2019

Midland Brings Businesses Online as Main Street Faces Disruption From Construction

August 12, 2019

Next year, Midland’s King Street, one of the town’s key arteries will undergo a massive redesign, disrupting the flow of the downtown core and the businesses that drive the local economy. It’s a big change for the community, one the Downtown Midland Business Improvement Area has been hoping to offset by fixing up the alleyways, putting ...

Stratford Shop Owner Utilizes Street Art + Digital Strategy Providing a Surprising Moment of Resonance

August 07, 2019

Stratford Shop Owner Utilizes Street Art + Digital Strategy Providing a Surprising Moment of Resonance

August 07, 2019

#resonancestreetart – Claire Scott's colourful mural was designed to create an accessible moment of connection

How Belle River Plans to Get All It's Businesses On The Map

July 30, 2019

How Belle River Plans to Get All It's Businesses On The Map

July 30, 2019

It was Janel Gagnier, coordinator of the Belle River On The Lake BIA, that first convinced the board to take up the Digital Main Street initiative. “Right away I knew it was a good thing and I knew it would benefit the businesses in our community, ” says Gagnier. She admits she came down ...

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