Digital Main Street Squad

The Digital Main Street Squad is a team of trained students and/or recent graduates with strong Technology and Digital Marketing skills and experiences that BIAs can access to provide to their business members.

Through the Digital Main Street Squad businesses receive targeted support to get started, grow their digital presence and grow their business.

The goals of the Digital Main Street Squad are to:

Help main street businesses complete their onboarding and digital assessment

  • Review their digital roadmap and recommendation and set priorities
  • Provide some guidance, resources and recommendations on how businesses can progress digitally.
  • Implement free and easy-to-use digital tools and technologies

The Digital Main Street Squad are also “Trusted Verifiers” with Google, giving them the unique ability to add or edit business information in Google My Business – literally putting businesses on the map.

 

Case Studies

Ottawa’s Trendy Glebe Neighbourhood Invests in Digital Future

November 04, 2019

Ottawa’s Trendy Glebe Neighbourhood Invests in Digital Future

November 04, 2019

Tucked in the elbow of the Rideau Canal, Ottawa’s the Glebe neighbourhood is a unique enclave. It boasts a historic butcher, baker and candlestick maker style main street alongside a world class entertainment complex and urban park. It’s that diversity that keeps the business community there tight, a neighbourhood set ...

Why Molly Bloom’s and Revival House Owner Rob Wigan Swears by Social

October 08, 2019

Why Molly Bloom’s and Revival House Owner Rob Wigan Swears by Social

October 08, 2019

Rob Wigan may have been an early adopter to Facebook but with the pace of change in social media, Wigan says it’s never too late for small ma and pa shops to get on board and build their digital presence. 

Legacy Greens Uses Digital to Diversify Beyond the Farm 

September 26, 2019

Legacy Greens Uses Digital to Diversify Beyond the Farm 

September 26, 2019

Kitchener greengrocer Legacy Greens has leveraged digital to diversify its offering and experiment with new formats like subscription produce boxes and seasonal online shops. 

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