Archive News from Digital Main Street

Looking to turn some heads using social media? In this era of YouTube superstars, Twitter storms, and Facebook events making headlines, it’s easy to feel left out from the social media revolution. Love it or hate it, social media represents an exciting marketing opportunity for cash-strapped businesses.

As a small business owner, it's not always easy to oblige when staff come in search of vacation time, particularly during peak periods such as school holidays.

In moments where people need to know, go, do, and buy, relying on our phones has become second nature. Google's VP of marketing, Lisa Gevelber, shares new research that quantifies how people use digital to make decisions and take action in their daily lives.

You’ve got your e-commerce warehouse set up and the orders are rolling in. Or maybe you’ve been operational for a while and you’re looking to make some changes

Did you know that Canada Post saw e-commerce holiday volumes nearly double in 2016 since 2012? With such high stakes, the holiday season can be a “make or break” period for merchants. The Holiday Survival Guide is based on proprietary research and provides insights and important tips to help you maximize this key selling season.

If you’re an eager entrepreneur who has toyed with the idea of launching a small business, or wondered whether to take your side project full time, deciding if and when to leave your day job can be difficult.

At this point, most Canadian brands have some presence on mobile. But it's not enough. Consumer expectations are higher than ever—and the sky's the limit for brands that can raise their game and provide delightful experiences in people’s moments of need.