Archive News from Digital Main Street

Seven out of ten customers visit a business or make a purchase based on info they found online (1). With Posts on Google, businesses can share these timely updates right where people find your business on Search and Maps.

Governmental, technology and industrial sectors can provide crucial support to small businesses

Customer acquisition is often the primary goal of growing e-commerce businesses, but customer retention is the real ticket to growth. Loyal customers create a steady revenue stream that's easier and less expensive to sustain than finding new customers.

Search has long been a powerful tool for the information-hungry shopper. But shopping behavior is evolving as browsing and discovery moves online

People are using search to avoid making the wrong choice. Marketers should pay attention to the new ways people are conducting research, writes Google’s VP of Marketing for the Americas Lisa Gevelber.