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Archive News from Digital Main Street

Local businesses bring in new customers with Posts on Google

Local businesses bring in new customers with Posts on Google
Google | December 28, 2017
Seven out of ten customers visit a business or make a purchase based on info they found online (1). With Posts on Google, businesses can share these timely updates right where people find your business on Search and Maps.
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SMBs excited about technology, but need help taking advantage, Startup Canada finds

SMBs excited about technology, but need help taking advantage, Startup Canada finds
Rogers | December 20, 2017
Governmental, technology and industrial sectors can provide crucial support to small businesses
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Build customer loyalty by optimizing your shopping experience.

Build customer loyalty by optimizing your shopping experience.
Canada Post | December 12, 2017
Customer acquisition is often the primary goal of growing e-commerce businesses, but customer retention is the real ticket to growth. Loyal customers create a steady revenue stream that's easier and less expensive to sustain than finding new customers.
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Shipping

Ask a researcher: Why shoppers are turning to search for ideas and inspiration

Ask a researcher: Why shoppers are turning to search for ideas and inspiration
Google | December 08, 2017
Search has long been a powerful tool for the information-hungry shopper. But shopping behavior is evolving as browsing and discovery moves online
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Google

Are you worth it? Your customer wants to know

Are you worth it? Your customer wants to know
Google | December 05, 2017
People are using search to avoid making the wrong choice. Marketers should pay attention to the new ways people are conducting research, writes Google’s VP of Marketing for the Americas Lisa Gevelber.
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Tags:
Google
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