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What is a Digital Transformation Grant?

Digital Main Street (DMS) is a program focused on assisting small businesses with their adoption of technologies. The Digital Transformation Grant (DTG) program will provide funding for training, advisory support, and grants to brick-and-mortar small businesses looking increase their capacity through digital transformation.

The grant is administered by the New Brunswick Association of CBDC's and is not administered by Digital Main Street.

The objectives of the Digital Main Street – Digital Transformation Grant program are to:

Provide small business owners a comprehensive plan to guide their digital transformation.

Provide small businesses with the digital literacy skills they need to execute their digital transformation either through a do-it-yourself approach and/or being a smart consumer when purchasing these services.


Participant Requirements

A Digital Transformation Grant is open to any business that meets the following requirements:

Must be a business that:

  • Employs 1-25 employees
  • Is a registered business in New Brunswick and/or is incorporated
  • Is open for business/operating at the time of application (not a Startup)
  • Is NOT a business supplying digital services to other businesses (e.g., website design/development, SEO, programming)
  • Is NOT a franchise, including those individually owned and operated
  • Is NOT a not-for-profit/charitable organization
  • Is NOT a purely online business

Owned by:

  • A New Brunswick resident operating a business in New Brunswick
  • An individual of 18 years of age or older at the time of application
  • A Canadian citizen or permanent resident

Has completed the Digital Transformation for Main Street program, which includes:

  • The Digital Main Street Assessment
  • Has passed the eligibility quiz
  • The online training
  • Developing a Digital Transformation Plan

*NBACBDC reserves the right to determine who is eligible/ineligible on a case-by-case basis.

Eligible / Ineligible Costs

Eligible Costs Ineligible Costs
  • Digital Marketing
    • Hiring a consultant/agency/person to execute Digital Marketing initiatives
  • Website
    • Redesign, Improvement of existing website
    • Development of new website
  • Software
    • Graphic design software
    • Productivity Software (LastPass, Hootsuite, Dropbox, etc.)
    • Social Media Software (Hootsuite, Buffer, etc.)
    • Security Software
    • Other software as evidenced in the DTP
  • Digital Training
    • Ongoing Digital Training courses (in-person & online)
  • Hardware
    • Must be hardware deemed necessary (as determined by NBACBDC in its sole discretion)
  • Digital Main Street reserves the right to determine what is deemed eligible / ineligible on an as needed basis. These are merely an outline and represent best practices.
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