Ad Campaigns for Brand Growth

This package was tailored for existing businesses looking to further grow their online presence through finely curated, well-designed and thoughtful ad campaigns. We will conduct in-depth market research, audit your current online channels, identify growth opportunities, polish and optimize your outbound marketing materials.

This package includes the following deliverables:

Research & Strategy

• Market research to determine competitive strengths and points of differentiation that are attractive for target audiences
• Determining primary and secondary target audiences and market opportunities

Digital Growth Strategy

• Social media strategy deck that includes findings and recommendations to grow your online presence, including: key takeaways from market research, target audience findings, potential social channels to leverage for the campaign, visual identity guidelines and direction, key content pillars, tone of voice and copy guideilines.
• Key Marketing Calendar events researched and outlined for the year
• Your loyalty program toolkit: loyalty campaign recommendations and strategies to leverage current customers and improve return customer rates

Campaign Design & Implementation

• Research & ideation of paid ad campaign – including curating thoughtful campaign slogans, copy, visual design and audience curation
• Campaign implementation: set up and publication of campaign parameters across social/digital channels (e.g. emails, Meta Business Suite, Linkedin Campaign Manager, TikTok Ads, etc.)
• Develop goals & success metrics to measure campaign performance
• Optimizing clicks-to-action and strategic positioning of links
• Campaign post-mortem reporting to analyze campaign performance, identify key takeaways and opportunities for future campaigns

Content photoshoot is available to Ontario-based clients.