Brand Building

Logo Usage: 2 Logo designs to chose from. Guidelines for the correct and consistent usage of the logo across different mediums, including size variations, clear space requirements, and acceptable backgrounds.

Color Palette: 2 Color palette to chose from. Specifications for the primary and secondary colors that represent the brand, including the exact color codes (RGB, CMYK, HEX) and their appropriate usage.

Typography: Guidelines for typography choices, including the selection of fonts for headlines, subheadings, body text, and other elements, as well as font sizes, spacing, and hierarchy.

Visual Elements: Instructions on the use of visual elements such as icons, patterns, illustrations, and graphical elements that complement the brand identity.

Photography Style: Guidelines for selecting and using photography that aligns with the brand’s image, including composition, lighting, subject matter, and editing styles.

Voice and Tone: Recommendations for the brand’s voice and tone in written communication, including language style, vocabulary, and messaging guidelines to maintain consistency in brand personality.

Brand Messaging: Key messages, taglines, and brand statements that communicate the brand’s values, mission, and unique selling propositions.

Social Media Grid – Up to 9 posts.