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The Marketing Lighthouse

Years in business: 5 or less
Head office located: Stratford, Ontario, Canada
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https://www.themarketinglighthouse.com

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Brand Strategy & Identity Development

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The Marketing Lighthouse provides a beacon of guidance and expertise in multiple areas of marketing including brand strategy, integrated marketing programs, experiential, events, sponsorships, partnerships, digital and social media strategy, tactical execution, data & analytics reporting, and much more. Our mission is to illuminate a path of strategic marketing priorities for our clients that will provide them with a clear vision to achieve their goals.
Businesses need a strong brand strategy and identity to effectively communicate their values, establish trust with customers, differentiate themselves from competitors, and ultimately drive growth.

We will develop a strong brand strategy and identity for your business to help convey your unique value to customers, fostering trust, loyalty, and differentiation in a competitive market landscape, ultimately driving sustained growth and success.

Key elements of this deliverable include (but are not limited to): 

  1. Brand Purpose
  2. Brand Values
  3. Target Audience
  4. Brand Promise
  5. Brand Positioning
  6. Brand Personality
  7. Brand Story
  8. Visual Identity (logo, colors, typography)
  9. Brand Voice and Messaging
  10. Brand Experience

 

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