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Customer Retention - Email Marketing & Automation
It takes a lot of effort to land a customer. Once you have them, how are you reengaging them to make sure they keep coming back? Email marketing done right can account for 25% or more of your revenue.
Building and engaging with an email list is one of the most effective things a business can do.
No matter what happens with Google SEO algorithms or paid social media reach, you’ll always own your email list – a direct line to your customers’ and prospects’ inboxes.
Some examples of email marketing and automation:
- Dripping educational content to prospects to guide them further down the sales funnel
- Conversion-focused emails to drive sales from prospects right on the edge
- Post-sales automations to ensure you’re providing value for your customers – and driving as much revenue as possible
When you intelligently segment your email audience based on what they buy and when, how they interact with your website, and more, you improve the effectiveness of your email marketing efforts.
