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JAM Consultation: Target Audience Review
Ensure you are hitting the right audience when they are most receptive to your message with the creation of strong demographic and psychographic profiles for your target audience.
Are you talking to the right customer? Who is the decision-maker for your product or service? How do they respond to different methods of advertising? What obstacles are they facing in their everyday lives?
If you aren’t talking to the right audience in the right way you will be putting in more effort for fewer results. This applies to all areas of your communications from the web and social media to in-store signage and external advertising and promotions.
This package will create a strong demographic and psychographic profile of your main target audience(s) and how to speak to them. This will in turn guide your messaging across all areas of customer interactions with your brand.
