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Marketing Materials
Physical marketing materials such as brochures, flyers, postcards, and more, work in conjunction with digital marketing efforts to complement each other. Branding on both must be consistent.
Marketing Materials still play an important role in the marketing strategy of most companies and include items such as brochures, flyers, postcards, and promotional items. Effective copy ensures that marketing materials complement other marketing efforts by communicating a compelling message.
Very few businesses operate without some type of printed sales and marketing literature to hand out to prospects and current customers. Brochures and catalogs are used to not only support advertising efforts but also to direct customers to the company website where more in-depth information can be found.
