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The Marketing Lighthouse

Years in business: 5 or less
Head office located: Stratford, Ontario, Canada
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https://www.themarketinglighthouse.com

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Marketing Strategy & Plan Development

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The Marketing Lighthouse provides a beacon of guidance and expertise in multiple areas of marketing including brand strategy, integrated marketing programs, experiential, events, sponsorships, partnerships, digital and social media strategy, tactical execution, data & analytics reporting, and much more. Our mission is to illuminate a path of strategic marketing priorities for our clients that will provide them with a clear vision to achieve their goals.
Businesses need a strong marketing strategy and plan to effectively reach and engage their target audience, differentiate themselves in the market, drive sales, and ultimately achieve their goals.

We will craft a robust marketing strategy and plan to empower your businesses to effectively target the right audience, maximize brand visibility, drive engagement, and achieve measurable results. This is developed through a combination of market research, targeted messaging, strategic channel selection, compelling content creation, and continuous performance analysis. 

Key elements of this deliverable are (but not limited to): 

  1. Market Research
  2. Target Audience Segmentation
  3. Competitive Analysis
  4. Unique Selling Proposition (USP)
  5. Brand Positioning
  6. Marketing Goals and Objectives
  7. Marketing Channels and Tactics
  8. Content Strategy
  9. Budget Allocation
  10. Performance Measurement and Analysis
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