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Eye Candy Design

Years in business: 16 - 29
Head office located: St. Thomas, On
CONNECT

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https://eyecandydesign.ca

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Packaging Design

$250 Off
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Eye Candy is a boutique branding and packaging agency in Ontario. We work with food and beverage consumer packaged good (CPGs) who want to be category leaders. We have a soft spot for ethnic and cultural brands and like your customers, we long for real, tangible experiences and we know sharing great food can lead us there. We are also in the business of saving time, so we focus on direct communication, plenty of collaboration, and quick turnarounds.
Our packaging design systems for consumer packaged goods both creates the emotional response and highlights the rational reasons to make the purchase.

Keeping in mind where your product will live on the shelf, along with the messages you need your ideal customer to see, we create highly impactful packaging that conforms to labelling regulations in both the US and Canada.

Our packaging design systems both creates the emotional response and highlights the rational reasons to make the purchase.

Our packaging design process focuses on:

  • How do we tell our message in the 2 seconds that the customer is glancing at our shelf?

  • What visual cues can we use to guide them – colour/typography/illustration/photography?

  • What is required to be on the package?

  • How can this design system scale to include future new products and/or product lines?

Packaging projects include a design system for an entire product line, integrating all required components including barcodes, nutrition facts table, ingredient lists and french translation where required.

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