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Search Engine Optimization (SEO) Power Package
An effective SEO strategy requires both On-Page and Off-Page SEO work and then followed by measurement.
On-Page SEO involves anything on your website which you control, such as: content, meta-data, mobile & user experience, how fast your page loads, keyword optimization, and more.
Off-Page SEO focuses on building trust signals between you and other websites. Not all websites are seen as equal, so focusing on getting backlinks from high authority websites is key to building trust with Google.
SEO in general is not a one-time thing. It’s also not a “one-size-fits-all” strategy as what works for some industries won’t work for yours. Measuring what happens to your site after SEO work is put in is extremely important to ensure your next moves are the most optimal ones.
Good SEO starts with an effective strategy. This means having a fully optimized website with appropriate content for your audience (On-Page), then actively increasing the online visibility of your business through content marketing, PR, and more backlinking strategies (Off-Page), and to start the cycle again measurement is used to find the right next steps.