snapd Marketing – Strategy & Promotion

snapd takes the time to meet with businesses in our community to learn about their operations, identify their business needs and work with them to strategize and execute marketing plans that inturn elevate their brands and help them reach more people.

82% of people research your brand BEFORE engaging with you. Make sure when they do you‘re properly presented.

Some notes to remember:

Brand • Personify it creating empathy in your brand • Create tag lines & imagery that embody the brand • Ensure people understand the need for your service

Benefits • How can you improve their lives?

Features • Bragging points • Why are you better than your competition?

Become the “THOUGHT LEADER” in your Industry • Use content to present yourself as “expert” • Blogs, videos, email newsletters, educational posts

Build a RAVING FAN culture • Turn loyal customers into Raving Fans

Events • Internal staff events, external community events, photo ops, selling tickets?

Issues to Overcome • Obstacles, stereotypes, staffing, reputation

snapd Marketing Tools:

Website (Developement & Strategy): FREE expert website analysis • UX & SEO analysis • Identify landing page personas • Ensure content is SEO enabled and useful to push your benefit 

Events, PR & Distrobution of Content: Create empathy for your brand every month • Control your own content & message • Create a narrative: how do you contribute to the community? • Augmented Reality videos can add another layer of depth to your submitted events

Augmented Reality & the snapd HUB: Pull vs Push marketing • Forge a deeper relationship by liking/commenting on your audience’s lives • Meet snapd’s social media team to take over your daily social media needs • Retrieve, Interpret & revamp post based off real analytics • Sharing content to more people by tagging snapd

Social Media: Pull vs Push marketing • Forge a deeper relationship by liking/commenting on your audience’s lives • Meet snapd’s social media team to take over your daily social media needs • Retrieve, Interpret & revamp post based off real analytics • Sharing content to more people by tagging snapd • Post weekly content marketing (tips, videos, info graphics)

Content Marketing: Sharing relevant content educating your audience with bits of your brilliance • Design support with infographics, newsletters, direct mail, video

Design: Enhance your brand materials, be professional • Print savings on: forms, pull up banners, flyers, business cards, direct mail cards etc. • AR experiences adding emotive content to print material

Video: Add a deeper level of content to web or social posts • AR videos linked to events, direct mail, signage, or marketing • Tell your brand story through social media or augmented reality • Promo videos, content marketing, tutorials

Ticketed Events: Free promotion & marketing for workshops • Add new revenue streams, guest speakers etc • Build a database of friends & fans for newsletters and future ticket sales • Save time & money and get help selling tickets

Print & Online Marketing: Push the need for your services by reaching a bigger audience of engaged community members

Location Signage: Ensure your business benefits transform to your physical space

Employee Education & Training: Encourage a plan for staff advocacy, ongoing learning and sharing of company initiatives

Every business we meet with recieves a free strategy summary from our marketing perspective, with no strings attached. If you would like to schedule a time to meet with snapd to review your business and go through these tools, please send us an email or give us a call!