How An Online Store Was the Secret Ingredient to Reaching Customers for This Natural Skincare Brand
Q: What is the story of your business?
Angela’s Skincare Inc is a Mississauga-based skincare brand that focuses on skin health with products made to work for all of Canada’s vast seasons. With quality as a priority, Angela’s Skincare products are scientifically formulated using natural and skin-healthy ingredients. Each item is meticulously packaged to ensure the quality of the product is maintained. Angela’s Skincare product range currently includes a selection of face moisturizers and masks.
Annieca Edwards, owner of Angela’s Skincare, says this about their products and mission:
“Our ingredients are chosen based off scientific research and the product (is) formulated to ensure you get the most effect from them”
Q: How was your experience with the ShopHERE powered by Google program?
Edwards shares that they very much enjoyed their experience with the ShopHERE powered by Google program and felt that the support offered through the program was extremely beneficial to their business.
Edwards shared the following about their ShopHERE powered by Google experience:
“The ShopHERE program is heaven sent. (It is) a good help for small businesses looking to make their brand known but does not necessarily have the expertise or the funds to get the platform built.”
Q: Tell us about your website! How was the process of getting it set up?
With the help of the ShopHERE powered by Google program, Edwards was able to navigate their new e-Commerce platform, and learn how to edit and maintain their new website independently.
Who says business can’t be fun? Edwards enjoyed the process of getting the online store set-up, saying:
“I found it very fun; exploring the features of the platform and getting it to work was really a fun process.”
The personalized and collaborative support offered by Edwards’ e-Commerce Coordinator was the key to enjoying their experience getting e-Commerce ready. “ShopHERE provides great service, and the 1-1 assistant is superb. It means your experience is tailor made” says Edwards.
Q: What was it like working with your dedicated e-Commerce coordinator?
Getting online with a brand-new website can seem like an insurmountable feat but this process was made accessible for Angela’s Skincare Inc. owner as her e-Commerce Coordinator was patient in setting up the e-Commerce platform and provided suggestions to support the business needs. Edwards says:
“My e-Commerce Coordinator was very helpful and knowledgeable. He was patient in getting the platform going and made suggestions where he considered to be necessary.”
Edward’s e-Commerce Coordinator ensured that their business was set up for success by helping build a new Shopify store. Edwards shared that her e-Commerce coordinator was able to help and give guidance with aspects of the e-Commerce platform that they weren’t familiar with. Edwards says:
“ShopHERE Powered by Google helped me to build out my Shopify store ensuring I was set up for success. There were some aspects of the platform that I didn't know or understand, and they were able to help me navigate those areas.”
Q: How will your new online store benefit your business now, and in the future?
Edwards believes that the new website will be a large part of the business in the future. Focusing on future growth and success is a great concern for many small business owners like Edwards. Regular website maintenance is one of the ways Edwards wants to set the business apart in this digital economy.
The services offered through the ShopHERE powered by Google program can serve as a launchpad to ensure you are prepared to handle this maintenance for the future of your online store, and pivot as new changes occur in the digital landscape.
Q: What advice would you give to other small business owners, or artists, looking to navigate the e-Commerce world?
For many small business owners, navigating the world of e-Commerce and digital marketing can come with a strong learning curve. With their wealth of experience, Edward shares this advice to other small business owners/artists:
“Take a go at it, and once the store is built keep exploring and adjusting. Digital marketing is here now and will be for the future – so invest in it.”
Check out Angela’s Skincare Inc. to browse their collection of science-powered natural skincare products. To learn more about how the ShopHERE powered by Google program can help showcase your business and better reach your customer with an online store, click here.
Digital Main Street was created by the Toronto Association of Business Improvement Areas (TABIA) with direct support from the City of Toronto. DMS is also supported by a group of strategic business partners, including Google, Mastercard, Shopify, Meta, Intuit QuickBooks, Square, Lightspeed, Ebay and Canada Post.
Continued investment from the Province of Ontario, through the Ministry of Economic Development, Job Creation and Trade (MEDJCT) has allowed the ongoing expansion the Digital Main Street Platform in order to support more businesses going digital across Ontario.