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Embarking on a Digital Adventure with Flow State Bike Co.

by Trey Bunke   |   January 03, 2024   |   Share this:  

Nate Lessnick is the proud owner of Flow State Bike Co., a licensed coffee bar and bike shop operating in the quaint village of Arkell near Guelph, Ontario. Before his journey as a business owner, Nate worked for a mountain bike touring company and travelled all over the world biking. During his travels, Nate realized that the bike shops he visited played a key role in the experience. “They were the central hub — the gathering place — from which the group's adventures would start and end,” says Nate. 

When the pandemic hit and he could no longer travel, Nate was inspired to create a bike shop with a community atmosphere at home. So, he set out on a new adventure; opening Flow State Bike Co. 

“Flow State Bike Co. started out of a passion for mountain biking and wanting to create an inclusive space for all cyclists to feel welcomed and celebrated”, shares Nate. 

Although Flow State Bike Co. already had a site, Nate wanted to improve its presence and user experience and implement e-commerce. Nate was exploring his options for support when he found the ShopHERE powered by Google program. The ShopHERE program offers free one-to-one support for business owners looking to create or enhance an existing online store. The program connects each entrepreneur with a dedicated E-Commerce Coordinator who provides training on managing their online store moving forward and suggests e-commerce solutions for his business. 

With help and support from the E-Commerce coordinator, the Flow State Bike Co. online store was refreshed with a more modern look, and upgraded with 2 new e-commerce features, the ability to pre-book a bike tune-up and make a group reservation.

“(Both) have been very helpful for our business (and) has resulted in more visitors and increased revenue for our business.,” says Nate. “(The E-Commerce Coordinator) was very dedicated to finding the right solutions for our business and thorough in his work with us. He was able to execute exactly what we were looking for…”

Flow State Bike Co

Nate expressed gratitude for the E-Commerce coordinator and the ShopHERE program and shared: 

“As a new business, ShopHERE was a fantastic program to help kick us off in the right direction .ShopHERE allowed us to elevate our online presence and step up our game…” 

When asked what advice he would share with business owners looking to navigate e-commerce upgrades Nate says,  

“You're not alone and help is out there! ShopHERE is a great way to relieve some of the pressure of running your business and get help from experts.”  

To learn more and check out the Flow State Bike Co. community, click here.

If you’re interested in learning more about the SHopHERE powered by Google program, visit here

About Digital Main Street

Digital Main Street was created by the Toronto Association of Business Improvement Areas (TABIA) with direct support from the City of Toronto. DMS is also supported by a group of strategic business partners, including Google, Mastercard, Shopify, Meta, Intuit QuickBooks, Square, Lightspeed, Ebay and Canada Post.

Continued investment from the Province of Ontario, through the Ministry of Economic Development, Job Creation and Trade (MEDJCT) has allowed the ongoing expansion the Digital Main Street Platform in order to support more businesses going digital across Ontario.

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