Elevating Spaces One Art Piece at a Time

by Shanna Alliman   |   July 27, 2022   |   Share this:  

At Pink Brushes owner Tracy Davidson creates unique handcrafted original works of art on canvas. Pink Brushes also offers custom-designed murals to decorate your storefront windows, add business logos to your office walls or incorporate custom art into your home. At Pink Brushes you can schedule a free consultation to begin creating your captivating mural.  

With the help of the ShopHERE powered by Google program, Tracy was able to get her business started. As a result of COVID-19, Tracy found herself with lots of free time, which inspired her to get back into painting. She rediscovered her talent after a long absence and seamlessly got back into the swing of her passion. After receiving an abundant amount of support she started the digital transformation of Pink Brushes. 

“I had no idea how to make a website and the help I received was outstanding.” 

Tracy was able to set up her eCommerce site swiftly thanks to her ShopHERE eCommerce Coordinator. Since this digital transformation, she has already seen an improvement in sales. Her Coordinator helped assist her through this process. Tracy saw it was evident through this program that her Coordinator was passionate about the execution of Pink Brushes’ website.  

“I feel more professional as an artist. I had more sales already.” 

Tracy takes great pride in her website's home page. This page effectively communicates the key aspects of her business and the pink touches are on-brand. Her display image of a paintbrush painting a pink strip matches her pink brand logo. Pink Brushes’ brand identity is tied together through this home page. Tracy's website is enhanced by the flow of this page, especially considering that it is the first one viewers see when they visit Pink Brushes eCommerce store.  

“It’s beautiful. Better than I expected. It has my style in it.” 

Before the ShopHERE program, Tracy did not have an established platform to sell her works of art. Now, the layout of her collections on her eCommerce website makes it easy to find all of her pieces in one place. The online booking form embedded on her website makes booking consultations seamless and organized. Getting online can be overwhelming. Tracy was glad her ShopHERE Coordinator was there to help her along the way.   

To shop the Pink Brushes Collection and book a consultation for your own wall mural click here. If you are interested in the ShopHERE Powered by Google program and want to find more information click here.

About Digital Main Street

Digital Main Street was created by the Toronto Association of Business Improvement Areas (TABIA) with direct support from the City of Toronto. DMS is also supported by a group of strategic business partners, including Google, Mastercard, Shopify, Microsoft, Facebook, Intuit QuickBooks, Square, Yellow Pages and Lightspeed.

Continued investment from the Province of Ontario, through the Ministry of Economic Development, Job Creation and Trade (MEDJCT) has allowed the ongoing expansion the Digital Main Street Platform in order to support more businesses going digital across Ontario.

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