Making Bold and Beautiful Digital Moves

by Sofia Sadr   |   November 07, 2022   |   Share this:  

Celebrating their second year soon, theBUTco. has multiple products available that help make girls and women feel bold and beautiful while moving. A vibrant crossbody BUT Bag, Boundlessrun shorts with period and leak protection, a Purposesports bra, Empowering shirts, and a new leotard with leak protection are releasing shortly. Made from natural and recycled water bottles, their collection of conscious products is perfectly designed to empower girls and women to move—run, climb, jump, ride, stretch and spin. 

Jeannine saw clear benefits to joining the ShopHERE powered by Google program as it allowed her to digitally display her brand’s products, story, and strong values through a user-friendly website. All of this legwork contributes to expanding her store to a larger audience beyond their existing networks. To get these goals in place as a new business, Jeannine worked with her personal eCommerce Coordinator, Alexander, to create a tailor-made website. The two built a good rapport with one another over the course of the project, for which the founder was appreciative. 

“From the beginning to the end of the project Alexander was AMAZING! Professional, creative and skilled, he was able to help me build my store exactly how I imagined it. He went above and beyond in supporting me and I am very grateful.” 

theBUTco.’s website features beautiful lifestyle imagery that perfectly captures the brand’s bold and vivacious personality while offering an easy-to-navigate user experience. Each product page clearly details features, size dimensions, and an effective checkout process –all of which are necessary aspects for building a seamless online shopping experience. Pair that with the training sessions led by their eCommerce Coordinator on the ins and outs of the website’s e-commerce platform and Jeannine completed the program equipped to maintain her website in the long term. 

“This program is extremely valuable to entrepreneurs, like myself, just starting out with a limited budget.” 

If you are interested in seeing Jeannine’s website or viewing the sustainable activewear + gear they have available, click here. If you are also a small or medium-sized business just starting out and intrigued by our client’s positive experience with the ShopHERE powered by Google program, you can learn more about the program and sign up here

About Digital Main Street

Digital Main Street was created by the Toronto Association of Business Improvement Areas (TABIA) with direct support from the City of Toronto. DMS is also supported by a group of strategic business partners, including Google, Mastercard, Shopify, Microsoft, Facebook, Intuit QuickBooks, Square, Yellow Pages and Lightspeed.

Continued investment from the Province of Ontario, through the Ministry of Economic Development, Job Creation and Trade (MEDJCT) has allowed the ongoing expansion the Digital Main Street Platform in order to support more businesses going digital across Ontario.

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